#FREEWAY PRO DESIGNING FOR MOBILE PHONE DRIVERS#

This from a guy who might have written some “privacy policies”… Certainly reviewed a bunch, for some enterprises whose names many readers will recognize.Ī mobile application that I created can feed off a “data warehouse” for location identifiers. Some, perhaps much of it is what I coined “synthetic data”, derived from corollary, ancillary, inferred from one or more of many of a gazillion relevant data attributes, some made up of whole cloth, all made possible by the ability and opportunity for massive data analytics.Īnd the entirely thoughtless disregard for privacy. Much of that data is served up involuntarily by the subjects about whom that is collected. The only relevancy in re my tantrum was the fact, I proffer, that there are now virtually no backstops-I dare say moral backstops-to data acquisition. I can make a much better case citing advances in data-acquisition and usage for the past ten years. I can begin to make that case allowing for taking obvious liberties with historical facts and corrupting all that anthropology stuff.

Like for real! Not when we business folks started to exploit your privacy in earnest. And the exploitation of all that.īack to my recent tantrum… I loudly proclaimed that privacy went out essentially when man/woman began walking upright. I get the immense power of knowledge, even more so when uniquely honed in on individuals rather than market/population segments. I get the data acquisition and mining paradigms. Thanks to all astounding technology, essentially data compilation and analytics, developed in the intervening years AND the amazing affordability of big-data manipulation.

#FREEWAY PRO DESIGNING FOR MOBILE PHONE DRIVERS#

Certainly with all sorts of modern turbo-boost drivers added. The latter remains a foundation for so much in marketing to this writing. Then, an industry break through predictive modeling mousetrap. Just about when man/woman first started walking upright in the nascent “big-data” era, that would be in the late ‘70’s – early 80’s, I created the first truly interactive, multi-variate database.

And ultimately seek to induce me to flip my credit card.įor a couple of decades, I was among the biggest buyers and marketers of direct response media in the US. Then invaded my privacy to THAT extent to compel me to fill out THOSE many data fields. Something that portends to further suffocate my notion of an acceptable social construct.Īlthough - forgive the immodesty - I am a big-data expert and a shameless researcher, fueled by ultimately foolish anger, I wanted to know how THAT enterprise, came upon THAT data set about me, at THAT time. A few months ago, in a moment I thought justified indignation, I went entirely off the clichéd reservation over what is now a generally accepted trespass on my privacy.

Freeway pro designing for mobile phone